Sometimes web site promotion competitions are won by sheer backlinking power. It is important to determine the backlinks root power supply in order to plan your webpage's ranking advancements. In assessing a keyphrase competitor’s linking strength it becomes easier to identify the nature of their strength and figure out a way to outdo their efforts. It is always possible to overtake competitors even ones with huge volumes of external backlinks.
When discussing backlinks I will keep my perspectives to what Google indicates. This simplifies things a bit.
Google provides a sampling of the backlinks that a webpage has. It may display 80 links when in fact it has found hundreds, even thousands. This sampling of backlinks provides valuable information about the SEOs linking strategy.
Notice that some of your keyphrase rivals have very few backlinks. These web pages are usually well optimized internally. The search engine optimizer has made good use of the on-site web elements and still plays well with the fattened up boys. These web pages require that the source code be scrutinized and that a thorough look into their linking structures can pick out ideas for your own improvements.
The best backlinks are the ones that originate from the site itself. When on the first page of link results there exists 3 or 4 other internal webpages as backlinks then the internal linking structure is sound and the search engine basically likes the webpages’ congruency (how the web pages fit as a package and how the content flows into each other).
In best case SEO scenarios, only internal links are displayed by the search engine. Google does not indicate any external links at all. These are the toughest web sites to beat in keyphrase challenges. Usually, a deeper look into the web site unearth dozen, even hundreds of web pages.
The order in which Google displays the list of back links is important too. The first displayed link is more important to the web page than the 80th. Check the PR of these pages. If they are PR3 or less then their real strength in boosting linking popularity is probably negligible. Should a keyphrase competitor boast many backlinks like these, challenging the webpage should be easy.
Frequently, a look into the challenger's back linking strategy reveals a few links found in industry specific directories. These can often be paid links. However the search engine analyzes it, this is a form of text brokering and should be frowned upon by the search engine. Nevertheless, there is a fine line between selling advertising by providing links and straight out selling links. A fine line that I don't believe exists. A junior (green hat) search engine optimizer may be tempted to buy links from the very sources of his competitor. Expert SEOs concentrate on improving and building content.
Link strategists build linking relationships, buy links, trade 'em, whatever they need to do to get backlinks. Search engine optimization experts develop quality internal linking structures and focus on the on-site elements of a web site.
This should be enough to get a Green Hat SEO started in backlink analysis. There more to learn and I am simplifying things a bit but hey, that's what I do.
Monday, June 23, 2008
Friday, June 13, 2008
SEO Consultant Service
My Google Groups ( Ethical Search Engine Optimization SEO Ethics Questions ) is a good place to seek a free SEO critique and get some expert ethical consultations. I started it about two years ago (and I still haven't done much with it yet).
Hopefully there are a few other SEO consultants at Ethical SEO Experts that have been keeping an eye out for some search engine optimization questions to answer.
Other Ethical SEO Specialists are invited join and post in my Google Groups.
Search Engine Optimization (SEO) Consultant
I'm also hoping to start a few threads revolving around SEO and search engine marketing ethics. There is quite of bit written in this blog already to get you started in understanding ethical SEO from a seasoned search engine consultant.
SEO Service
As every web project is unique, so is the SEO service.
SEO Consultant Fred Joly
With regards to my Google Group: as an independant SEO consultant, I cannot endorse another website promotion professional's critique or his quote. I basically don't affiliate with any other ethical SEO expert in any web project. I do web site promoton things my way and they do it theirs. If you go there for help with your search engine optimization campaign questions you may get a broad spectrum of Internet marketing approaches to solve your web site promotion stalemate.
If you want my help directly, you can post a comment here or email me canadian_web@hotmail.com.
Hopefully there are a few other SEO consultants at Ethical SEO Experts that have been keeping an eye out for some search engine optimization questions to answer.
Other Ethical SEO Specialists are invited join and post in my Google Groups.
Search Engine Optimization (SEO) Consultant
I'm also hoping to start a few threads revolving around SEO and search engine marketing ethics. There is quite of bit written in this blog already to get you started in understanding ethical SEO from a seasoned search engine consultant.
SEO Service
As every web project is unique, so is the SEO service.
SEO Consultant Fred Joly
With regards to my Google Group: as an independant SEO consultant, I cannot endorse another website promotion professional's critique or his quote. I basically don't affiliate with any other ethical SEO expert in any web project. I do web site promoton things my way and they do it theirs. If you go there for help with your search engine optimization campaign questions you may get a broad spectrum of Internet marketing approaches to solve your web site promotion stalemate.
If you want my help directly, you can post a comment here or email me canadian_web@hotmail.com.
Wednesday, June 11, 2008
Link Scheming Blackhat SEO Wannabes
Got peeved today wandering around the SEO postings at Daniweb Search Engine Optimization Forum.
So here. This is what the search engines say about linking schemes.
The Search Engines Warn About Link Scheming
Yahoo's position is vague. "... Sites cross-linked excessively with other sites to inflate a site's apparent popularity (link schemes) ..."
MSN broadly expresses: "... Using techniques, such as link farms, to artificially increase the number of links to your page. ..."
But the searchengine Google writes quite a bit. "... Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links. ..."
but then goes on to explain: "... However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. ..."
Then it gets pretty specific: "... Link schemes
Examples of link schemes can include:
Links intended to manipulate PageRank
Links to web spammers or bad neighborhoods on the web
Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
Buying or selling links that pass PageRank ..."
About the Importance of Getting Links
In participate in link schemes Google writes that links are but one part of their ranking mechanism; one part of many. I like Andrew Heenan of www.seo2seo.com number of 200 ranking factors that he used the other day at alt.internet.search-engines. 200 sounds just about right to me.
Also, from personal observations: MSN hardly considers links at all anymore; on-site factors well-optimized are all it takes for sound SEO. Yahoo is leaning more towards on-site factors but is still a far cry away. Google is reluctant to discredit link popularity as it amasses and distributes fortunes based on getting links clicked; but ultimately will move the directions of MSN.
About Linking Strategists
Linking strategists aren't usually very well versed in the art of SEO at all, yet they almost always consider themselves experts at search engine optimization. Go figure.
So here. This is what the search engines say about linking schemes.
The Search Engines Warn About Link Scheming
Yahoo's position is vague. "... Sites cross-linked excessively with other sites to inflate a site's apparent popularity (link schemes) ..."
MSN broadly expresses: "... Using techniques, such as link farms, to artificially increase the number of links to your page. ..."
But the searchengine Google writes quite a bit. "... Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links. ..."
but then goes on to explain: "... However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. ..."
Then it gets pretty specific: "... Link schemes
Examples of link schemes can include:
Links intended to manipulate PageRank
Links to web spammers or bad neighborhoods on the web
Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
Buying or selling links that pass PageRank ..."
About the Importance of Getting Links
In participate in link schemes Google writes that links are but one part of their ranking mechanism; one part of many. I like Andrew Heenan of www.seo2seo.com number of 200 ranking factors that he used the other day at alt.internet.search-engines. 200 sounds just about right to me.
Also, from personal observations: MSN hardly considers links at all anymore; on-site factors well-optimized are all it takes for sound SEO. Yahoo is leaning more towards on-site factors but is still a far cry away. Google is reluctant to discredit link popularity as it amasses and distributes fortunes based on getting links clicked; but ultimately will move the directions of MSN.
About Linking Strategists
Linking strategists aren't usually very well versed in the art of SEO at all, yet they almost always consider themselves experts at search engine optimization. Go figure.
Saturday, June 7, 2008
Top 10 SEO Tips
1. Compose effective webpage Titles for each web page.
Titles should briefly but vividly capture the imagination of both the search engine and the web searcher.
Think about throwing in a near variation of that Title in a Headingtag near the top of the source code in order to propel primary and secondary keyphrases into quick visibility for both the search engine and your web visitor.
2. Use logical naming conventions.
Why name a webpage Page1.html when it can be called web-site-promotion-expert.htm . Similarly, consider using stuff like website-promotion-expert-Fred-Joly.jpg .
3. Write good descriptions.
Search engines read and consider your Descriptions. Your web searchers may get it in the SERPs (search engine results pages) and be intrigued enough to visit your webpage.
4. Craft web content so to be outstanding amongst your keyphrase competitors.
Effectively use the English language.
5. Deploy a keyphrase rich anchor linking navigational system. Create a good site map and use things like Sitemaps too.
Avoid unnatural repetition of your desired word phrases. Be creative and use all kinds of related terms. SEO is search engine optimization, Internet marketing and web site promotion.
Learn about the root and meaning of words so as to be able to increase your keyphrase dynamicabilty. Are you searching for the best web promoter?
6. Continually sharpen your pencil.
Clean up erroneous code. Fix a busted link. Develop a weak branch. Start exploring new keyphrases of interest.
7. Use trusted regional servers.
Canadian web sites should be hosted in Canada!
8. Be completely natural in the evolution of an Internet marketing strategy.
Don't create two thousand webpages today.
9. Know your top keyphrase competitors inside and out.
Some of them are using expert SEOs too.
10. Have a little search engine optimization fun sometimes, push the limits once in a while and participate in question/answer SEO discussions to broaden your understanding of the search engine game.
Green hat search engine optimizers will understand later the need to enjoy the SEO game.
Titles should briefly but vividly capture the imagination of both the search engine and the web searcher.
Think about throwing in a near variation of that Title in a Heading
2. Use logical naming conventions.
Why name a webpage Page1.html when it can be called web-site-promotion-expert.htm . Similarly, consider using stuff like website-promotion-expert-Fred-Joly.jpg .
3. Write good descriptions.
Search engines read and consider your Descriptions. Your web searchers may get it in the SERPs (search engine results pages) and be intrigued enough to visit your webpage.
4. Craft web content so to be outstanding amongst your keyphrase competitors.
Effectively use the English language.
5. Deploy a keyphrase rich anchor linking navigational system. Create a good site map and use things like Sitemaps too.
Avoid unnatural repetition of your desired word phrases. Be creative and use all kinds of related terms. SEO is search engine optimization, Internet marketing and web site promotion.
Learn about the root and meaning of words so as to be able to increase your keyphrase dynamicabilty. Are you searching for the best web promoter?
6. Continually sharpen your pencil.
Clean up erroneous code. Fix a busted link. Develop a weak branch. Start exploring new keyphrases of interest.
7. Use trusted regional servers.
Canadian web sites should be hosted in Canada!
8. Be completely natural in the evolution of an Internet marketing strategy.
Don't create two thousand webpages today.
9. Know your top keyphrase competitors inside and out.
Some of them are using expert SEOs too.
10. Have a little search engine optimization fun sometimes, push the limits once in a while and participate in question/answer SEO discussions to broaden your understanding of the search engine game.
Green hat search engine optimizers will understand later the need to enjoy the SEO game.
Friday, June 6, 2008
Searchengine Marketing Ethics
Read the SEO Guidelines for the search engines Yahoo, MSN and Google.
Before I continue writing about searchengine marketing ethics, I need to establish a couple of important things.
First of all, search engine optimization (SEO) is but one form of search engine marketing. Another type of SEM that is popular is called link strategizing. There are huge differences as to the effectiveness and as to the methodologies between these two types of searchengine marketing techniques. One revolves almost exclusively with the manipulation of off-site factors while the other focuses almost exclusively with skilfully working with the on-site factors. This means that link strategists must go outside of their own web works to empower it to perform well in the organic search results while search engine optimizers carefully handle their web pages so as to perform well in the natural results.
Secondly, search engine marketing refers to both the buying of search engine ads and to the attaining of targeted traffic directly from the natural, organic search engine results pages (sponsored listings and organic rankings). I'll try to keep this article to the SEM revolving around the systems destined to highly position web pages in the natural search engine rankings.
Since my latest corporate makeover, this is about the third time I try writing a bit about searchengine marketing ethics. The problem is that I end up badmouthing the linking strategists; especially the ones from India and Pakistan, heaven forbid. I end up going further off into tangents about their elaborate click-through fraud schemes which has little to do with the SEM ethics that I want to advocate; and more to do with my dislike for them pilfering my dear Canadian business web site owners of their searchengine ad investments. I suppose I wear my maple leaf on my heart's sleeve. Then I find myself writing about why they need the money so desperately and I start to feel alone in a very dangerous world. But hey, I'm the type of Canuck who doesn't much care about being politically correct. I've been watching This Hour has 22 Minutes for too many years.
Internet marketing ethics is a broad topic as it incorporates all kinds of web site promotion systems, including SEO. The Search Engine Marketing Ethics that I want to discuss specifically deal with the mechanism website promoters deploy to position their webpages in the searchengine results pages. It is the methods used to attain important top rankings that disturb me the most. This article wants to clear up the questions of what is searchengine optimization fair play and what is underhanded SEO.
After an Internet marketer has been exposed to search engine optimisation for a while, he begins to be able to pin point the reasons for success that his keyphrase competitors have deployed. Link manipulation seems to be the easiest way to beat the search engines systems for determining importance of web content. But linking schemes are just a drop of water at the bottom of the barrel, as far as SEO cheating goes. Search engine manipulation encompasses a much wider variety and frequently sinister techniques that are geared to trick the searchengines into rewarding web pages hitherto undeserving of top status. Small and medium sized Canadian business websites that have put great care into their web marketing strategies are being displaced in the SERPs (searchengine results pages) by international Internet marketers. Quick analysis usually indicates that black-hat SEOs have played a big part in the optimizing hooligan's successes.
The ethical question remains, why should an undeserving web page attract the qualified web visitor when the clean webpage more merits the targeted traffic.
Before I continue writing about searchengine marketing ethics, I need to establish a couple of important things.
First of all, search engine optimization (SEO) is but one form of search engine marketing. Another type of SEM that is popular is called link strategizing. There are huge differences as to the effectiveness and as to the methodologies between these two types of searchengine marketing techniques. One revolves almost exclusively with the manipulation of off-site factors while the other focuses almost exclusively with skilfully working with the on-site factors. This means that link strategists must go outside of their own web works to empower it to perform well in the organic search results while search engine optimizers carefully handle their web pages so as to perform well in the natural results.
Secondly, search engine marketing refers to both the buying of search engine ads and to the attaining of targeted traffic directly from the natural, organic search engine results pages (sponsored listings and organic rankings). I'll try to keep this article to the SEM revolving around the systems destined to highly position web pages in the natural search engine rankings.
Since my latest corporate makeover, this is about the third time I try writing a bit about searchengine marketing ethics. The problem is that I end up badmouthing the linking strategists; especially the ones from India and Pakistan, heaven forbid. I end up going further off into tangents about their elaborate click-through fraud schemes which has little to do with the SEM ethics that I want to advocate; and more to do with my dislike for them pilfering my dear Canadian business web site owners of their searchengine ad investments. I suppose I wear my maple leaf on my heart's sleeve. Then I find myself writing about why they need the money so desperately and I start to feel alone in a very dangerous world. But hey, I'm the type of Canuck who doesn't much care about being politically correct. I've been watching This Hour has 22 Minutes for too many years.
Internet marketing ethics is a broad topic as it incorporates all kinds of web site promotion systems, including SEO. The Search Engine Marketing Ethics that I want to discuss specifically deal with the mechanism website promoters deploy to position their webpages in the searchengine results pages. It is the methods used to attain important top rankings that disturb me the most. This article wants to clear up the questions of what is searchengine optimization fair play and what is underhanded SEO.
After an Internet marketer has been exposed to search engine optimisation for a while, he begins to be able to pin point the reasons for success that his keyphrase competitors have deployed. Link manipulation seems to be the easiest way to beat the search engines systems for determining importance of web content. But linking schemes are just a drop of water at the bottom of the barrel, as far as SEO cheating goes. Search engine manipulation encompasses a much wider variety and frequently sinister techniques that are geared to trick the searchengines into rewarding web pages hitherto undeserving of top status. Small and medium sized Canadian business websites that have put great care into their web marketing strategies are being displaced in the SERPs (searchengine results pages) by international Internet marketers. Quick analysis usually indicates that black-hat SEOs have played a big part in the optimizing hooligan's successes.
The ethical question remains, why should an undeserving web page attract the qualified web visitor when the clean webpage more merits the targeted traffic.
Wednesday, June 4, 2008
Analyzing Keyphrase Competitors
I can't stress the importance of knowing your top keyphrase competitors.
Just a little recap first though. The primary keyphrases establish the overall web site theme. These keyphrases in compliment with secondary, less searched keyword phrases make the basis for the web page themes.
After the web site has established an overall keyphrase theme, it is time to perform quite a few search tests. Check the primary keyphrases across the search engines Yahoo, MSN and Google. Evaluate the first 4 or 5 webpages of search results and, as best as possible, determine who the top 30 or 40 keyphrase competitors are. Try to find their weaknesses by checking their SEO. Have a gander at their backlinking strategies. These few dozen SEOed opponents constitute the Internet industry sector natural search winners of targeted, qualified web traffic.
As much as possible, pay little attention to sponsored listings that appear at the top and/or along side the naturally ranked but do note these investors as they may also be competing against your web pages in the organic results.
Analyzing Keyphrase Competitors Backlinks
Analyze Backlinks in order to understand the linking strength of keyphrase competitors
Just a little recap first though. The primary keyphrases establish the overall web site theme. These keyphrases in compliment with secondary, less searched keyword phrases make the basis for the web page themes.
After the web site has established an overall keyphrase theme, it is time to perform quite a few search tests. Check the primary keyphrases across the search engines Yahoo, MSN and Google. Evaluate the first 4 or 5 webpages of search results and, as best as possible, determine who the top 30 or 40 keyphrase competitors are. Try to find their weaknesses by checking their SEO. Have a gander at their backlinking strategies. These few dozen SEOed opponents constitute the Internet industry sector natural search winners of targeted, qualified web traffic.
As much as possible, pay little attention to sponsored listings that appear at the top and/or along side the naturally ranked but do note these investors as they may also be competing against your web pages in the organic results.
Analyzing Keyphrase Competitors Backlinks
Analyze Backlinks in order to understand the linking strength of keyphrase competitors
SEO Stagnation
When your own Internet marketing agenda appears amongst the top key word players, the degree of knowledge you have in your keyphrase sectors will mean the difference between your own webpages moving up the ranking ladder or in landing in a search engine optimization stagnation.
Thursday, May 22, 2008
Search Engine Optimization Expert
As I consider myself to be a search engine optimization expert I have been criticized many times for my seemingly boastful self-description. The fact is that I am a SEO expert because I safely optimize web sites and their web pages rank highly in the search engine results pages in competitively searched arenas.
I am an SEO expert because I need not seek externally for links to my content and I need not rediculously keyphrase-stuff the content. My web content in itself is sufficient to make the web pages perform well.
Finding an SEO Expert
The easiest way to tell the difference between a search engine optimization expert and an expert search engine manipulator is the need for links. Crappy stuff is desperate for links because in itself it cannot compete against well-optimized web content. It needs to seek externally to empower the mediocre content.
An SEO expert utilizes the web elements that are in his control. I control everything on the web pages. If a web page is not performing to my standard I fix it. I need not go borrow or solicit for links. Soliciting and buying and trading links are the pitiful plights of the search engine manipulators.
I am an SEO expert because I need not seek externally for links to my content and I need not rediculously keyphrase-stuff the content. My web content in itself is sufficient to make the web pages perform well.
Finding an SEO Expert
The easiest way to tell the difference between a search engine optimization expert and an expert search engine manipulator is the need for links. Crappy stuff is desperate for links because in itself it cannot compete against well-optimized web content. It needs to seek externally to empower the mediocre content.
An SEO expert utilizes the web elements that are in his control. I control everything on the web pages. If a web page is not performing to my standard I fix it. I need not go borrow or solicit for links. Soliciting and buying and trading links are the pitiful plights of the search engine manipulators.
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